Growth Marketer – Demand & Lead Generation

Role Overview

• Develop and execute end-to-end demand generation strategies aligned with client revenue goals
• Design and manage integrated inbound and outbound campaigns to drive pipeline growth
• Build and optimise full-funnel marketing journeys (awareness → acquisition → nurture → conversion)
• Leverage marketing technology and AI tools to enhance campaign performance and pipeline velocity
• Plan and execute multi-channel digital campaigns, including LinkedIn performance marketing
• Develop high-converting lead magnets such as reports, guides, and industry insights
• Implement account-based marketing and sales (ABM/ABMS) strategies targeting key prospects
• Build and execute outbound prospecting campaigns and structured nurture programmes
• Collaborate with Content Marketing to convert thought leadership into lead-generating assets
• Partner with sales, recruitment, and business development teams to align marketing with revenue goals
• Work with internal subject matter experts and external marketing partners
• Implement and manage marketing automation workflows and lead nurturing campaigns
• Optimise CRM systems and ensure accurate campaign tracking and reporting
• Continuously improve landing pages, funnels, and overall campaign performance
• Track and report on KPIs including lead volume, conversion rates, cost per lead, and ROI
• Analyse campaign performance and pipeline contribution to drive continuous improvement

Requirements

• 10+ years’ experience in B2B demand generation, growth marketing, or digital marketing
• Proven success in building scalable demand generation engines and driving pipeline growth
• Strong expertise in account-based marketing (ABM/ABMS)
• Experience in technology, consulting, or professional services environments
• Deep understanding of B2B buyer journeys and funnel optimisation
• Advanced analytical and data-driven decision-making skills
• Hands-on experience with marketing automation and CRM systems
• Strong cross-functional collaboration and stakeholder management skills

Preferred Tools & Platforms

• Marketing automation: HubSpot, Marketo
• CRM systems: Salesforce, Microsoft Dynamics 365, Pipedrive
• Analytics and reporting tools (e.g., Google Analytics, dashboards, BI tools)

Benefits

💰 Competitive salary based on experience 🌎 Fully remote role with flexible work environment 🚀 High-impact position in a fast-scaling SaaS company 📈 Clear career progression into senior growth or sales roles 🎯 Performance-based incentives tied to pipeline and conversions 🤝 Direct collaboration with international teams and leadership 🧠 Ongoing training in outbound sales, demos, and growth strategy