Lead the development and delivery of strategic media relations programmes across key consumer health accounts
Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
Lead client workshops, media training sessions, and stakeholder engagement initiatives
Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
Manage, mentor, and inspire junior team members, supporting their growth and development
Play a key role in new business—leading media strategy in pitches and identifying growth opportunities

10+ years’ experience in media relations, ideally within consumer health
A strong network of media contacts and a proven ability to secure impactful, top-tier coverage
Deep understanding of consumer audiences, trends, and culturally relevant storytelling
Demonstrated success managing complex client relationships and acting as a senior strategic partner
Experience leading teams and fostering a collaborative, high-performance culture
Strong commercial awareness and experience contributing to business growth and new business pitches
Exceptional communication, presentation, and influencing skills

VP, Media Relations

Key skills