About this role

Conduct a deep-dive evaluation of current Direct Mail, Telemarketing, and Site Visit programs
Identify gaps in current strategy and lead the transformation of these channels
Manage and mentor the existing channel team
Design and execute the roadmap for entry into Email, Paid Media, and Social channels
Oversee the implementation of digital campaigns
Establish a single source of truth for channel performance
Reallocate and optimize the marketing budget based on data-driven insights

Bachelor's Degree or military experience
At least 5 years of multi-channel digital marketing experience in Financial Services, Fintech, Payments or other highly regulated industry
At least 3 years of people management experience
Bachelor's in Marketing, Advertising, Communications or Consumer Behaviors (Preferred)
7+ years leading digital marketing strategy and programs (Preferred)
3+ years of vendor management (Preferred)
2+ years of experience developing or executing Email Marketing strategies (Preferred)
Strong project management skills
Attention to detail
Demonstrated experience managing multiple stakeholders and working cross functionally

Channel Marketing Manager

Key skills