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Channel Marketing Manager at Capital One | JobVerse
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Channel Marketing Manager
Capital One
Website
LinkedIn
Channel Marketing Manager
Riverwoods, Illinois, United States of America
Full Time
1 hour ago
$138,100 - $157,700 USD
Visa Sponsor
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Key skills
Project Management
About this role
Role Overview
Conduct a deep-dive evaluation of current Direct Mail, Telemarketing, and Site Visit programs
Identify gaps in current strategy and lead the transformation of these channels
Manage and mentor the existing channel team
Design and execute the roadmap for entry into Email, Paid Media, and Social channels
Oversee the implementation of digital campaigns
Establish a single source of truth for channel performance
Reallocate and optimize the marketing budget based on data-driven insights
Requirements
Bachelor's Degree or military experience
At least 5 years of multi-channel digital marketing experience in Financial Services, Fintech, Payments or other highly regulated industry
At least 3 years of people management experience
Bachelor's in Marketing, Advertising, Communications or Consumer Behaviors (Preferred)
7+ years leading digital marketing strategy and programs (Preferred)
3+ years of vendor management (Preferred)
2+ years of experience developing or executing Email Marketing strategies (Preferred)
Strong project management skills
Attention to detail
Demonstrated experience managing multiple stakeholders and working cross functionally
Benefits
Performance based incentive compensation
Cash bonus(es)
Long term incentives (LTI)
Comprehensive health benefits
Financial benefits
Inclusive benefits
Apply Now
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