About this role

Analyze campaign and channel performance (paid media, owned channels, web) to quantify ROI and surface optimizations
Build dashboards and reporting to track KPIs (e.g., funnel conversion, CAC, LTV proxies, engagement metrics)
Support audience segmentation and propensity analyses to improve targeting and personalization
Design and evaluate A/B and multivariate tests; track results and translate findings into recommendations
Perform data hygiene and quality checks; document data definitions and analytical methods
Synthesize insights in clear narratives with visuals for marketing stakeholders
Present a capstone summarizing findings, impact, and proposed next steps

Be legally eligible to work in the U.S
Currently pursuing a Bachelor’s degree in Data Science, Statistics, Economics, Marketing, Business Analytics, or related field
Able to provide current GPA, as reported by your school
Minimum 3.0 GPA required, 3.5 or higher preferred
Ability to work 40 hours a week, 12-week internship, beginning June 2026
Enrolled student attending a university program with an expected graduation date on or after August 2025

Marketing Data Analyst Intern

Key skills