Lead and scale our digital strategy across multiple brands and markets nationwide
Develop and manage local digital marketing strategies across SEO/AI, LSA, Paid Ads, email, social media, and content marketing
Oversee local roofing partners digital presence, including website performance, UX optimization, and content updates
Plan, execute and work with agencies with paid media campaigns (Google Ads, Meta, LinkedIn, etc.) to drive qualified traffic and conversions
Analyze campaign performance and provide actionable insights using tools like Google Analytics, HubSpot, PowerBI, Acculynx and other platforms
Collaborate with regional teams to localize campaigns and support market-specific initiatives
Manage digital marketing budgets and vendor relationships
Lead A/B testing and conversion rate optimization efforts

Bachelor’s degree in Marketing, Communications, or related field
3–5 years of experience in digital marketing, preferably in a multi-location or national brand environment
Proven success managing paid media, SEO, and content strategies
Strong analytical skills and experience with marketing automation platforms
Excellent communication and project management abilities
Experience with WordPress, Google Ads, Meta Business Suite, and CRM tools (e.g., Salesforce, HubSpot) is a plus

Regional Marketing Manager

Key skills