Export Product Marketing Manager

Role Overview

• Lead export product execution in various product, marketing, design, and engineering forums
• Support model year launches by ensuring product correct information in all marketing materials, vehicle order guides, catalogs, websites, product training, etc.
• Support vehicle prep, vehicle buyoffs, and plant production reviews where appropriate to provide product expertise in support of launches
• Coordinate model/content/packaging modifications resulting from component constraints, urgent engineering changes, or revolutionary market dynamics.
• Develop product content, packaging and pricing plans for export markets and assess the strength of vehicle vs key competitors
• Lead strategic planning on future products and provide brand/voice of customer input throughout Global Vehicle Development Process (GVDP)
• Define customer focused features where critical for export markets; support complexity targets and exceptions where appropriate
• Execute consistent brand standards including brand DNA, performance, trim levels, content, and nomenclature/badging in alignment with GM North America for all export countries of sale
• Initiate Red Zone change approval requests as needed for program change requests.
• Author and execute change requests and maintain product program content sheets to reflect marketing intent.
• Align packaging sheets and Vehicle Content and Price System market offers to product program content sheets.
• Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Regional Operations Reviews, Market Pricing Reviews (MPR), Marketing Core team meetings, complexity management, and launch team meetings.

Requirements

• Bachelor's Degree required, Master's degree in Business Administration preferred
• 5+ years Product Management, Program Management or related experience
• Understanding of program segment and role of brand within global product portfolio.
• Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior.
• Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations.
• Ability to communicate clearly and succinctly in a variety of communication settings and styles – written and orally.
• Ability to concisely frame issues, draw conclusions, and make recommendations to leadership.
• Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums.
• Ability to act as spokesperson in media events, dealer events, training videos, & internal product presentations.
• Ability to effectively manage multiple projects and assignments on time and with attention to detail.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.