Crocs, Inc.Remote
D2C Funnel Strategist – Google Ads
Portugal
Full Time
3 weeks ago
$40,000 - $55,000 EUR
No Sponsorship
Key skills
AIA/B Testing
About this role
Role Overview
- Develop and test multiple advertorial concepts across different angles
- Build structured, hypothesis-driven A/B testing roadmaps
- Define clear testing priorities, success metrics, and learning goals
- Analyze performance (CTR, CVR, ROAS) and decide next steps based on data
- Map full customer journeys and identify drop-off points
- Collaborate closely with media buyers and creative teams
- Lead structured brainstorming sessions for new angles and concepts
- Present insights and strategy clearly in client-facing discussions
Requirements
- 1–3+ years of experience in D2C / e-commerce performance marketing
- Hands-on experience with Google Ads (Search & funnel-driven campaigns)
- Strong experience writing and testing advertorials for paid traffic
- Native-level German (required for copywriting)
- Data-driven mindset: you use metrics like CTR, CVR, and ROAS to guide decisions
- Experience working with A/B testing and structured experimentation
- Comfortable using AI tools as part of your workflow
Benefits
- 25 vacation days
- Two fully funded workcations per year
- Flexibility to shape your role and experiment
- Continuous learning and development support