Plan and execute the growth marketing tactics to achieve our customer KPI targets.
Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.
Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.
Plan and implement all paid direct response media, including media inserts, press ads and door drops.
Manage workload and production with in-house and agency teams
Produce forecasts for customer and revenue KPIs from acquisition marketing activities
Set up a continuous testing programme to ensure that we are learning and improving on results
Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity.
Brief campaign data requirements and creative assets through from initial concept to approval and delivery.
Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.

A keen interest in data and print marketing
A degree in marketing, business, communications or a relevant subject is preferred
Proven experience in marketing campaign planning and delivery
Demonstrable experience in campaign reporting
A breadth of CRM experience – including direct mail, inserts, door drops
Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit
Exceptional attention to detail
Strong communication and copy writing skills
Experience in using Google Analytics and Microsoft Excel
Pro-active ‘do-er’, keen to roll your sleeves up and make a difference

Senior CRM Executive, Direct Mail

Key skills