Digital Marketing Director

Role Overview

• Lead and execute the digital strategy across paid and organic channels, including search, paid social, display, and retargeting
• Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to-market priorities
• Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content
• Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
• Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization
• Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)
• Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals
• Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution
• Provide insights and recommendations based on performance data to inform future investment and strategy
• Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies
• Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff
• Design and maintain automated lifecycle workflows, including lead routing, nurture programs, reengagement, and campaign-based automation
• Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals
• Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel

Requirements

• 8+ years of experience in B2B SaaS digital marketing or demand generation
• Proven experience driving pipeline through paid and organic digital channels
• Hands-on experience with modern marketing automation platforms (e.g., HubSpot)
• Working knowledge of CRM systems (e.g., Salesforce) and marketing-to-sales handoff
• Experience managing and optimizing websites as a growth and conversion channel
• Strong understanding of digital acquisition, performance marketing, and conversion optimization
• Comfortable working cross-functionally across multiple marketing disciplines
• Highly analytical, with the ability to turn data into actionable insights
• Able to balance strategic thinking with hands-on execution
• Strong project management and prioritization skills
• Self-starter who takes ownership and drives initiatives to completion
• Strong experience building audience segmentation, lead scoring, and automation workflows within modern marketing automation platforms
• Ability to translate business and revenue objectives into scalable automation and lifecycle programs

Benefits

• 401(k) Match
• Medical, Dental, & Vision Insurance
• Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
• 20 Days of Paid Time Off (PTO)
• 11 Paid Holidays
• “Be Me Time” off for mental health, re-charging, volunteering
• Matching Gift Program