Director, Marketing – Growth-Focused

Role Overview

• Clarify and activate value positioning to drive demand and improve conversion
• Own go-to-market execution aligned to revenue priorities and pipeline growth
• Support sales and partnerships with campaigns, content, and tools that increase velocity
• Build a repeatable growth engine through data, testing, and continuous optimization
• Manage core marketing platforms such as HubSpot or Salesforce
• Maintain campaign tracking, reporting dashboards, and lead flow processes
• Provide consistent reporting on marketing performance and pipeline contribution
• Improve data visibility and attribution over time
• Coordinate development of marketing content, collateral, and messaging
• Ensure consistency across campaigns, website, and sales materials
• Track and manage all in-flight content and assets
• Manage external vendors (agencies, freelancers, contractors)
• Ensure deliverables are on time, on budget, and aligned to goals
• Maintain documentation of vendor relationships, scope, and performance
• Partner closely with Sales to ensure strong communication and feedback loops
• Support leadership with insights on what's working and where to improve
• Participate in planning discussions and begin contributing to broader strategy

Requirements

• 5-8 years of marketing experience (real estate, utility, and/or B2B preferred)
• Strong background in demand generation, digital marketing, or campaign execution
• Experience working in platforms like Insightly or HubSpot
• Comfortable owning both strategy (at a developing level) and execution (at a strong level)
• Experience managing vendors or small project teams
• Highly organized with strong follow-through and accountability
• Eagerness to grow into a senior marketing leadership role

Benefits

• Direct exposure to executive leadership and company strategy
• Opportunity to build and shape the marketing function
• Clear path to a more senior leadership role as the company grows
• Ability to make a measurable impact on revenue