Own lifecycle flows and experiments across the user journey: onboarding, conversion, retention, reactivation, winback.
Design and run A/B tests across email, push, and in-app messages. We're scaling up our testing practice and you'll help drive that.
Partner with product teams on building coherent user journeys, where what happens in the app and what we communicate outside of it line up.
Work hands-on in Braze to build segmented, personalized, event-driven flows.
Work with data from Braze, Amplitude, and other sources to find opportunities and evaluate results.
Help us strengthen how we measure and report on CRM performance.
Work with the Conversion team on subscription campaigns, offers, and paywall experiments.

3+ years of hands-on experience in CRM, lifecycle or retention marketing.
Multi-channel experience across email, push notifications, and in-app messages.
You take the lead on projects and see them through, bringing clarity to your work and follow-through to the team.
Hands-on with tools like Braze or similar platforms.
You enjoy the craft of building flows as much as the logic behind them.
Comfortable working with behavioural data, running experiments, and using tools like Amplitude or Mixpanel to answer your own questions.
Some HTML/CSS skills, especially for building and customizing email templates or in-app messages.
Curious about AI in CRM, and want to help shape how we use it.
Fluent in English, both written and spoken.

30 days annual vacation
Wellness bonus 5000 sek annual allowance to put towards anything in the realm of health and fitness
Learning & development days Fishbrain provides five paid Learning & Development days per year to its employees
Technology of your choice Mac or PC, you decide
Commitment to sustainability Our global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research
Flu vaccination To support your health and well-being, we’ll be offering complimentary flu vaccinations every year
Fishing rods in the office Grab one and go fishing. We have fishing guides and experts working among us that can help you catch your dream fish
Dog friendly Feel free to bring your furry friend to the office
Social activities Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more!
Breakfast Every Wednesday we start the day with a breakfast together
Candy, soda, fruits & snacks
Coffee and tea
Gaming corner
Ping pong

CRM Marketing Manager

Key skills