Lead the development and execution of a comprehensive content marketing strategy for TIAA's Wealth Marketing team
Drive editorial direction across a portfolio of channels, including newsletters, web, organic social, webinars, and client communications
Leverage audience insights and performance data to refine content roadmap and channel strategies
Expand the content program into emerging channels including webinars and personalized communications
Translate complex financial topics into engaging narratives
Partner closely with Retirement Solutions Content Marketing team
Oversee editorial planning and content calendars for timely delivery of high-quality content
Serve as content strategy subject matter expert for senior leaders across Marketing and Distribution
Build strong cross-functional relationships and navigate competing priorities

5+ years of experience in content strategy, content marketing, or editorial leadership in financial services
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
Experience presenting content strategies, editorial plans, and performance results to executive audiences
Experience with financial services regulations (FINRA, SEC)
2+ years of people management experience
Proven track record developing and executing multi-channel content strategies that deliver measurable engagement and business results
Strong writing and editorial judgment with the ability to craft and evaluate content across formats and audiences
Experience managing complex, cross-functional initiatives in a matrixed organization
Familiarity with audience segmentation and content personalization strategies
Knowledge of SEO principles and content performance measurement
Proficiency with content management systems and digital publishing platforms

Director, Content Strategy – Wealth

Key skills