Senior Manager, US Spanish Growth

Role Overview

• Localize and tailor the BetterHelp product to serve Spanish speakers in the US.
• Manage BetterHelp’s marketing budget aimed at Spanish speakers.
• Optimize the media mix and marketing budget across all channels
• including Paid Search, Facebook, TikTok, TV, Podcast, and Radio.
• Represent the cultural nuance, needs and preferences of the US Hispanic audience to help BH better understand the segment.
• Manage supply and demand balance for Spanish speaking therapists and clients.
• Use data and business cases to champion Spanish speaking segment growth.
• Work & influence cross-functionally and asynchronously with BetterHelp teams (including product, compliance, legal, engineering, clinical operations and more).
• Develop the medium and long term growth plan, product, and marketing localization for Spanish speakers in the US.

Requirements

• 7+ years working in fast-paced technology, marketing and/or consulting companies
• Fluent in Spanish
• both written and spoken
• Deep familiarity with US Hispanic consumer attitudes and preferences

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers