About this role

Plan and execute internal campaigns across channels from initial brief to final delivery, with full ownership of timelines and outcomes
Create multi-format content independently copy, graphics, and short-form video without relying on a dedicated creative team
Leverage AI tools actively and strategically to accelerate production, enhance quality, and scale content output
Develop adoption-focused messaging strategies that move users from awareness to behavior change, not just awareness
Track campaign performance and iterate based on data identifying what's working and optimizing continuously

Minimum of 8+ years of experience in marketing, internal communications, product marketing, or a closely related field
Proven experience in internal communications, product marketing, change management, or a closely adjacent function
Strong written and visual communication skills across both long-form and short-form formats
A true generalist creative you can concept, design, write, and ship without a team behind you
Adoption-minded by default you understand that a great product no one uses is a failed product
Agile and adaptive you're comfortable shifting priorities without sacrificing quality

Marketing Manager, IT Business Enablement, Adoption

Key skills