Copywriter

Role Overview

• The Copywriter is responsible for translating study goals, sponsor expectations, marketing plans, and campaign strategies into clear, compelling, audience-appropriate content that supports patient recruitment, engagement, and retention.
• Develop creative concepts, messaging approaches, and written content for campaign assets including marketing collateral, infographics, web copy, landing pages, social media, email, digital ads, and patient-facing materials.
• Serve as the primary writer on assigned studies and campaigns, ensuring copy is accurate, compelling, audience-appropriate, and aligned with campaign strategy.
• Distill complex clinical, scientific, operational, or market information into clear, concise, easily understood language without losing meaning, nuance, or accuracy.
• Collaborate with strategic marketing planners, project managers, graphic designers, digital producers, study teams, and other stakeholders to develop creative concepts and assets that engage and influence patient behavior.
• Work across functions and organizational levels, from individual contributors to front-line leaders, to gather comprehensive inputs and ensure content planning reflects business, study, sponsor, and patient needs.
• Apply digital marketing best practices, including SEO, SEM, email, web, social, and campaign performance considerations, to strengthen content strategy and execution.
• Participate in presenting concepts and copy to internal teams and sponsors, clearly explaining the rationale, strategy, and creative thinking behind the work.
• Proactively interpret, manage, and incorporate sponsor, internal, regulatory, legal, and study-team feedback while preserving clarity, accuracy, quality, and strategic intent.
• Rigorously review, proofread, edit, and enhance copy to ensure all deliverables are polished, consistent, on-brand, and appropriate for the intended audience.
• Manage multiple concurrent assignments in a deadline-driven environment while balancing quality, speed, shifting priorities, competing inputs, and tight turnaround times.

Requirements

• Bachelor’s degree in marketing, advertising, communications, journalism, media, film, or a related field, or equivalent professional experience and training.
• Strong portfolio of writing samples across digital and traditional channels, including campaign copy, patient-facing materials, strategic messaging, and AI-assisted content development examples.
• Demonstrated ability to use AI tools responsibly and effectively as part of the writing process, with samples that show prompt strategy, draft development, refinement, editorial judgment, and final content quality.
• Clear, concise writing style with the ability to simplify complex ideas into accessible, audience-appropriate language.
• Strong conceptual and strategic thinking skills, with the ability to balance innovative creative approaches with business objectives, sponsor needs, patient needs, and study requirements.
• Excellent editing, proofreading, and quality-control skills.
• Strong project management and organizational skills, with proven ability to manage multiple projects, competing priorities, and tight deadlines.
• Ability to self-motivate, motivate others, and solve multiple creative and strategic challenges at once.
• Excellent interpersonal and collaboration skills, including the ability to mentor others and work effectively across disciplines.
• Understanding of digital marketing principles and how content supports performance across email, web, paid media, social, search, and other campaign channels.
• Ability to interpret market trends, audience insights, research, and campaign data and translate them into meaningful content opportunities.
• Appreciation for data and its role in driving bigger thinking, sharper strategy, stronger creativity, and more effective communications.

Benefits

• Professional development opportunities
• Flexible work arrangements