The Copywriter is responsible for translating study goals, sponsor expectations, marketing plans, and campaign strategies into clear, compelling, audience-appropriate content that supports patient recruitment, engagement, and retention.
Develop creative concepts, messaging approaches, and written content for campaign assets including marketing collateral, infographics, web copy, landing pages, social media, email, digital ads, and patient-facing materials.
Serve as the primary writer on assigned studies and campaigns, ensuring copy is accurate, compelling, audience-appropriate, and aligned with campaign strategy.
Distill complex clinical, scientific, operational, or market information into clear, concise, easily understood language without losing meaning, nuance, or accuracy.
Collaborate with strategic marketing planners, project managers, graphic designers, digital producers, study teams, and other stakeholders to develop creative concepts and assets that engage and influence patient behavior.
Work across functions and organizational levels, from individual contributors to front-line leaders, to gather comprehensive inputs and ensure content planning reflects business, study, sponsor, and patient needs.
Apply digital marketing best practices, including SEO, SEM, email, web, social, and campaign performance considerations, to strengthen content strategy and execution.
Participate in presenting concepts and copy to internal teams and sponsors, clearly explaining the rationale, strategy, and creative thinking behind the work.
Proactively interpret, manage, and incorporate sponsor, internal, regulatory, legal, and study-team feedback while preserving clarity, accuracy, quality, and strategic intent.
Rigorously review, proofread, edit, and enhance copy to ensure all deliverables are polished, consistent, on-brand, and appropriate for the intended audience.
Manage multiple concurrent assignments in a deadline-driven environment while balancing quality, speed, shifting priorities, competing inputs, and tight turnaround times.
Requirements
Bachelor’s degree in marketing, advertising, communications, journalism, media, film, or a related field, or equivalent professional experience and training.
Strong portfolio of writing samples across digital and traditional channels, including campaign copy, patient-facing materials, strategic messaging, and AI-assisted content development examples.
Demonstrated ability to use AI tools responsibly and effectively as part of the writing process, with samples that show prompt strategy, draft development, refinement, editorial judgment, and final content quality.
Clear, concise writing style with the ability to simplify complex ideas into accessible, audience-appropriate language.
Strong conceptual and strategic thinking skills, with the ability to balance innovative creative approaches with business objectives, sponsor needs, patient needs, and study requirements.
Excellent editing, proofreading, and quality-control skills.
Strong project management and organizational skills, with proven ability to manage multiple projects, competing priorities, and tight deadlines.
Ability to self-motivate, motivate others, and solve multiple creative and strategic challenges at once.
Excellent interpersonal and collaboration skills, including the ability to mentor others and work effectively across disciplines.
Understanding of digital marketing principles and how content supports performance across email, web, paid media, social, search, and other campaign channels.
Ability to interpret market trends, audience insights, research, and campaign data and translate them into meaningful content opportunities.
Appreciation for data and its role in driving bigger thinking, sharper strategy, stronger creativity, and more effective communications.