Drive revenue growth by developing and executing strategic, data-informed sales plans that deliver against ambitious targets
Manage and grow a portfolio of A, B, and development accounts, ensuring strong penetration and long-term value
Identify and secure new business opportunities across group segments, including corporate clients, agencies, and destination wedding planners
Build and maintain strong relationships with senior decision-makers, acting as a trusted partner across the global portfolio
Deliver impactful presentations and proposals, both in-person and virtually, to influence and convert business
Collaborate closely with on-property sales teams and global stakeholders to align strategies and maximise performance
Lead and participate in sales trips, client visits, trade shows, and high-impact customer events across UKI and Scandinavia
Monitor performance through CRM systems, maintaining accurate pipelines, forecasts, and reporting insights
Balance proactive outbound sales efforts with effective management of inbound opportunities
Solve complex client challenges with innovative, commercially driven solutions

Proven experience (5+ years) in luxury hospitality sales, with a strong track record in group sales and exceeding revenue goals
Deep understanding of the UK market, with knowledge of Ireland and/or Scandinavia considered an advantage
Demonstrated experience managing multi-property or global accounts, with strong commercial acumen
Established network across agencies, corporate clients, or celebration planners preferred
Exceptional relationship-building and influencing skills, with the ability to navigate complex client organisations
Highly organised, with the ability to manage multiple priorities in a fast-paced, global environment
Strategic mindset combined with a hands-on, results-driven approach
Excellent communication and presentation skills, both written and verbal
Proficiency in CRM platforms (e.g. Salesforce) and strong analytical/reporting capability
A collaborative, team-oriented approach with high levels of motivation, creativity, and resilience
Bachelor’s degree preferred; additional languages are an advantage
Willingness to travel internationally (approximately 15–20%)

Account Director – Group Sales

Key skills