Digital PR Manager – Maternity Cover

Role Overview

• Own and manage Digital PR campaigns from ideation to execution, ensuring alignment with SEO and broader marketing strategies.
• Develop compelling stories and creative campaign ideas that earn media coverage and drive engagement.
• Build and maintain relationships with journalists to secure high-quality placements.
• Work closely with SEO & GEO specialists to create targeted outreach strategies that improve organic and LLM search performance.
• Identify newsjacking and reactive PR opportunities to ensure our clients stay at the forefront of industry conversations.
• Serve as the day-to-day lead for key client accounts, ensuring seamless communication, strategy alignment, and campaign execution.
• Present campaign strategies, progress updates, and results to clients, showcasing the impact of Digital PR on their SEO performance.
• Support and lead client meetings, calls, and workshops, articulating insights, recommendations, and next steps with confidence.
• Monitor, track, and report on campaign performance, using data to refine and optimise PR strategies.
• Conduct backlink analysis and competitor benchmarking, working with SEO teams to identify new opportunities.
• Stay ahead of industry trends, media landscapes, and digital PR best practices, ensuring we deliver cutting-edge campaigns.
• Work cross-functionally with SEO, content, and creative teams to maximise the impact of Digital PR.
• Contribute to the continuous improvement of processes, tools, and techniques to enhance the effectiveness of our campaigns.

Requirements

• 3+ years of experience in Digital PR, with a proven track record of leading campaigns from ideation to delivery.
• Strong storytelling skills, able to craft narratives that capture media attention.
• Expertise in media outreach
• Understanding of SEO and link-building, and how Digital PR contributes to organic search success.
• Excellent communication and presentation skills, comfortable leading client meetings and workshops.
• Strategic thinker and hands-on doer, able to balance big-picture vision with execution.
• Strong organisational skills, capable of managing multiple campaigns at once.
• Experience with PR tools like MuckRack, SEMrush, and/or Buzzstream (Bonus Skills).
• Ability to analyse and interpret SEO performance data to inform PR strategies (Bonus Skills).
• Experience in international or multi-market PR campaigns (Bonus Skills).
• Experience in digital PR activity for auto, insurance, tech or SME clients (Bonus Skills).

Benefits

• Reward: You'll be eligible to join our discretionary annual bonus scheme.
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.