Key skills
Communication
About this role
Role Overview
- Build a multi-channel organic social media strategy
- Lead the execution of high-impact, social-first campaigns
- Partner with Creative, Brand, PR, and Copy teams for content development
- Curate a global influencer strategy
- Influence annual planning and seasonal creative processes
- Collaborate for synchronized global launches
- Establish clear KPIs and benchmarks for programming
- Oversee social and influencer budget
Requirements
- 12+ years of marketing experience
- At least 8+ years leading Social Media and Influencer functions preferably within the fashion industry
- A proven track record of driving creative social campaigns, talent and celebrity relationships
- 5+ years of experience managing teams
- Exceptional creative mind and taste
- Comprehensive knowledge of paid social, influencer seeding, and affiliate strategies
- Strong analytical abilities with data reporting experience
- Exceptional communication skills
- Entrepreneurial spirit with a proactive mindset
Benefits
- Health insurance
- 401(k) matching
- Professional development opportunities