Global Marketing Manager

Role Overview

• The Global Marketing Manager is responsible for driving the full product lifecycle for assigned product lines, from strategic planning through commercial execution.
• This role blends upstream strategic marketing with downstream commercial marketing to ensure successful development, launch, and sustained growth of Meridian’s products globally.
• The position partners cross-functionally with R&D, Sales, Finance, Operations, and Regulatory to translate market insights into actionable strategies and drive revenue performance.
• This role requires strong business ownership, collaboration, and execution to achieve global growth objectives.
• Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization.
• Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements.
• Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions.
• Develop and execute global marketing plans aligned with revenue and profitability targets.
• Define segmentation, targeting, positioning, and value propositions based on market insights.
• Conduct market, customer, and competitive analysis to inform strategy and product direction.
• Support pricing strategy and product portfolio decisions.
• Develop and implement tactical marketing programs to drive demand, adoption, and revenue growth.
• Partner with sales teams to enable execution through tools, messaging, and training.
• Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly.
• Collaborate with Marketing Communications on campaigns, promotions, and content.
• Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align priorities.
• Act as product expert internally and externally.
• Support KOL development and customer engagement initiatives.
• Lead cross-functional teams to execute product strategies and launches.
• Influence without authority across global stakeholders.
• Build strong relationships with commercial teams and key customers.

Requirements

• Bachelor's degree in Business, Marketing, or Science related field required.
• Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment.
• IVD experience is preferred.
• Experience with marketing plans and/or product launches preferred.
• Experience in product launches and lifecycle management preferred.
• Strong business acumen and analytical skills.
• Ability to translate strategy into execution.
• Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company.
• Ability to work with the sales team and provide support guidance with the selling process.
• Previous background and understanding of the roles and expectations of sales and marketing within an IVD focused organization.
• Excellent interpersonal, organizational, written and oral communications skills.
• Self-motivated person who has the ability to work under pressure and meet deadlines.
• Computer proficiency (MS Word, and Excel).
• Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs.
• Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management.
• Must be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environment.
• May be required to work additional hours outside of the normal work shift to ensure departmental goals are met (evenings and weekends).

Benefits

• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events