Senior Marketing Specialist – Institutional Asset Management

Role Overview

• Support primary audience segments and core capabilities by developing targeted campaigns that align with key business priorities, balancing product and audience-specific messaging.
• Manage quarterly newsletters, prospecting and cross-sell email campaigns, and thought leadership content targeting segments such as insurers, healthcare organizations, unions, and retirement plan sponsors to drive new business and cross-sell opportunities.
• Develop and execute LinkedIn promotions and social content, partnering with design teams to create templates and writing optimized copy that elevates thought leadership and engagement.
• Own end-to-end execution of quarterly webinars, including topic development, registration setup, promotional strategy, and communications across internal and external channels.
• Maintain the social and marketing calendars, coordinate with external vendors and agencies, and ensure all campaigns are reviewed and approved through the appropriate processes and partners.
• Track campaign performance, analyze engagement data (e.g., email clicks, content interaction), and proactively recommend actionable improvements to enhance effectiveness and ROI.

Requirements

• 3+ years of B2B marketing experience – experience in financial services or investment management is a plus
• Strong writing and editing skills with exceptional attention to detail
• Proactive mindset with a strong sense of urgency and ability to manage priorities effectively
• Confident leading business calls and engaging with stakeholders
• Working knowledge of Workfront and ADA compliance processes
• Understanding of go-to-market strategies for corporate and institutional audiences including thought leadership and content (i.e., defining target audiences and campaign objectives)
• 2+ years of relevant professional experience or a university/college degree

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• paid holidays each year
• occasional absence days each year
• vacation days each year