Social Media Content Creator

Role Overview

• Manage and publish original, high-quality content across social media platforms (Instagram, Pinterest, LinkedIn, etc.).
• Take ownership of social media strategy and media planning, collaborating with the team to drive SUNPAN’s brand and product narratives.
• Build and implement a social media content calendar to ensure consistent, engaging posts, including promoted posts and stories to boost brand awareness.
• Monitor and stay current on social media trends, platform updates, and cultural moments, and apply relevant insights to content planning and execution.
• Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI, using insights to optimize content.
• Work closely with the video content creator to produce engaging video content for social media platforms.
• Collaborate with the Marketing Director to manage the influencer program and track earned media mentions.
• Respond to comments and questions on social media posts, engage with the design community, and curate third-party image submissions for social media and catalogue use.
• Research industry and consumer trends to continuously improve SUNPAN’s social strategy and playbook.
• Work with cross-functional teams, including graphic designers, copywriters, and content creators, to execute campaigns.
• Travel to trade shows to create and support social and video content production.
• Work during select weekends and evenings for trade shows and events to manage live social media coverage.
• Undertake other tasks as assigned by the CEO or the Marketing Team.

Requirements

• Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or Journalism.
• Certification in social media marketing is preferred (Meta digital marketing and community management certifications are an asset).
• 2+ years of experience in social media marketing, content creation, and influencer management, with a proven track record of audience growth and engagement.
• Proficiency in Canva, Adobe Creative Suite, social media scheduling tools, and digital analytics.
• Experience with Asana, influencer marketing, and paid social ads is an asset.
• Strong content creation skills with a passion for storytelling, and hands-on experience with graphic design, photo editing, and video content production.
• Understanding of SEO, web traffic metrics, and analytics with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills, with the ability to engage with internal and external stakeholders professionally.
• Willingness to work evenings and weekends during key trade shows or events.
• Please include a link to your portfolio. Applicants without a portfolio will not be considered for this role.

Benefits

• Generous Paid Time Off – Vacation, personal days, sick days, and even your birthday off!
• RRSP Matching – Helping you plan for a secure future.
• Health Spending Account – Extra flexibility for your health and wellness needs.
• Comprehensive Extended Health Care – Includes medical, dental, vision, and paramedical coverage.
• Exclusive Employee Discounts – Save on products you love.
• On-Site Parking – Convenient access (if applicable).
• A Certified Great Place to Work – Proudly recognized for 5 years in a row!
• Team Building & Social Events – Because we believe in growing together.