Gaming Marketing and Events Manager

Role Overview

• Acting as one of the primary points of contact for MGM, the Gaming Marketing & Events Manager will work alongside the Sr. Manager in strategy, execution, and optimization of integrated marketing initiatives which inspire existing land-based players to choose BetMGM (MI) /Borgata Online (NJ) as their preferred online gaming destination.
• This individual will play a key role in strengthening brand awareness, customer conversion, and long-term loyalty across our physical and digital channels.
• In addition, the Gaming Marketing & Events Manager will lead and oversee gaming event/activation execution.
• Some examples this includes are on-property Big Pull events, VIP experience weekends with MGMAir & co-branded digital-to-retail campaigns that drive player acquisition and engagement through Betting Hero.
• The role will partner closely with MGM marketing and special events teams, to ensure cohesive brand representation and seamless execution and guest experience.
• Manage relationships between the BetMGM (MI)/Borgata Online (NJ) gaming teams and our land-based estate of MGM properties, with the principal goal of ensuring our BetMGM (MI)/Borgata Online (NJ) gaming labels are well advertised and presented within the properties.
• Timely support, regular communications, and prompt assistance with issues will all be commonplace.
• Partner with MGM Property Special Events and Marketing teams to support balanced brand placements, on-property activations, and promotional visibility aligned with internal campaign calendars.
• Serve as a day-to-day liaison between property teams (event operations and digital/physical signage) for BetMGM (MI) /Borgata Online (NJ) to coordinate logistics, staffing, promotional materials, and compliance requirements.
• Oversee and provide day-to-day direction to the BetMGM (MI) /Borgata Online (NJ) gaming events/marketing team, guiding planning timelines, task prioritization, vendor coordination, and on-site execution to ensure successful delivery of all casino-related events and on-site activations.
• Leverage the MGM Property Special Events calendar to see where omni-channel opportunities are possible to stand up.
• Plan, coordinate, and execute gaming-related property events, including tournaments, promotional activations, VIP experiences, and brand showcases.

Requirements

• 3+ years of experience in gaming, marketing, event management, hospitality, or related industry, with demonstrated ownership of live event execution.
• Willingness and ability to travel regularly to east coast regional MGM properties to support planning meetings, team oversight, and on-site event execution, including evenings and weekends as business needs require.
• Proven experience leading or directing an events team, providing day-to-day guidance, setting priorities, and ensuring accountability across planning and execution phases.
• Demonstrated success executing live events and on-property activations, including vendor coordination, cross-functional alignment, budget management, and real-time problem-solving.
• Experience collaborating across multiple departments (marketing, operations, VIP services, hospitality, and property leadership) to deliver integrated campaigns and seamless guest experiences.
• Knowledge of online and land-based casino operations is preferred, with understanding of regulatory considerations in highly controlled environments.
• Familiarity with regional MGM Resorts properties and/or BetMGM’s product ecosystem preferred.
• Strong organizational and project management skills, with the ability to manage multiple large-scale initiatives simultaneously while balancing regional priorities.
• Strong commercial acumen with experience analyzing performance data, presenting insights clearly, and translating findings into actionable strategies.
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at multiple levels.
• Strong analytical skills with high attention to detail and a proactive, solution-oriented mindset.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!