Senior Marketing Manager

Role Overview

• Independent planning, implementation and optimization of performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta/Facebook Ads
• Continuous analysis of campaign KPIs (CTR, CPA, ROAS, LTV) and derivation of concrete optimization measures
• Creation and maintenance of campaign reporting as well as presentation of results to management
• Development and testing of ad creatives, landing pages and A/B tests for conversion optimization
• Management and further development of additional digital channels such as TikTok Ads, programmatic advertising and affiliate marketing
• Close collaboration with content, design and product teams to develop cross-channel campaign concepts
• Market and competitor monitoring in the online gaming sector and identification of new growth opportunities
• Management of campaign budgets and proactive reporting in case of deviations

Requirements

• Degree in Marketing, Communications, Business Administration or a comparable qualification
• At least 3 years of professional experience in performance marketing or digital marketing, ideally in the gaming or entertainment industry
• Proven expertise in independently managing Google Ads and Facebook/Meta campaigns
• Strong analytical skills and proficient use of tools such as Google Analytics 4, Google Tag Manager and Meta Business Suite
• Experience with marketing automation tools (e.g. Funnel.io) is an advantage
• Creativity in developing campaign ideas combined with strong data instincts
• Solid knowledge of tracking implementation (e.g. Google Tag Manager, pixel setup, conversion tracking) and experience handling user data in compliance with GDPR
• Confident use of AI tools in a marketing context (e.g. ChatGPT, Claude, Jasper) and the ability to independently build AI-powered workflows and processes, e.g. for campaign copy, reporting, audience analysis or automating recurring tasks
• Understanding of consent management platforms (e.g. Cookiebot, OneTrust) and cookieless tracking alternatives (e.g. server-side tracking, Conversion API)
• Independent, structured working style and strong communication skills
• Excellent German language skills (written and spoken), good command of English

Benefits

• Experienced colleagues with several years of industry experience
• Dynamic environment with flat hierarchies and fast decision-making
• Flexible working hours and remote work
• Personal annual training budget
• Regular company events
• Fruit, beverages and meal allowances
• Subsidy for the Deutschlandticket