Partner with the Director, Marketing Strategy, to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for a new launch
Establish brand-relevant behavior-based strategies, create engaging and relevant content and concepts for adaptation into personalized and tailored experiences
Share and embed knowledge on best practices to engage HCPs and patients and change behavior across the full brand lifecycle
Implement best in class professional promotion and digital marketing strategies that align to brand goals and maximize business results.
Ensure HCP and Patient Personal Promotion and Digital plans are appropriately implemented and optimized.
Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCPs, collaborating effectively across strategic partners including Novartis Patient Support and Communications and Engagement
Drive excellence in developing the assets and ensure a holistic ecosystem of channels that deliver impact and engagement to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
Drive the understanding of market conditions and competitive readiness. Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationships.

Bachelor’s degree in related field is required; Master of Science, PharmD or MBA preferred
Minimum of 5 years of experience in commercial Marketing
Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US market
Experience supporting a new function or launch brand
Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.

Health, life and disability benefits
401(k) with company contribution and match
Generous time off package including vacation, personal days, holidays and other leaves

AD, Marketing Strategy

Key skills