Develop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them
Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
Partner with product managers and developers to bring new features and products to market
Lead cross-functional operational readiness teams to price, position, and sell new products
Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities

Bachelor’s degree
7+ years of professional non-internship marketing experience
Experience marketing solution-oriented SaaS businesses into large enterprises
Experience in workforce education or marketing to Enterprise HR is highly desired
Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
Experience using data and metrics to drive improvements and show results
Experience driving direction and alignment with cross-functional teams.

Senior Product Marketing Manager

Key skills