Senior Principal Content Strategist, AEC

Role Overview

• In close partnership with the Content Strategy Manager of the Forma Construction and Data team, define and drive the end-to-end content strategy to deliver high-quality, trusted, contextual, personalized, and AI-forward experiences at scale
• Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content is integrated early and effectively into the product development process on top priorities
• Architect holistic content systems and frameworks that drive coherence and shared standards across a broad portfolio while providing flexibility that accounts for nuanced needs
• Guide the design of learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk’s AI-forward product direction
• Continuously explore and improve tools, methods, and AI-enabled ways of working that strengthen content quality, speed, innovation, and impact at scale
• Develop scaling strategies including empowering partners, evolving approaches to support documentation, and leveraging AI
• Design and facilitate workshops and discussions that drive ideation, build relationships, support learning, and create alignment to enable efficient execution with excellent results
• Define success metrics for content quality and effectiveness and partner with cross-functional teams to evaluate and continuously improve the experience through research and iteration
• Coach others and raise the practice of content strategy by modeling strong systems thinking, AI-forward ways of working, and high standards for craft and execution
• Collaborate with content strategists across AEC's product teams to ensure product-specific considerations are accounted for and create cohesion across the product ecosystem
• As a senior member of the AEC Content Strategy team, contribute to strategic initiatives, nurture team culture, foster learning opportunities, and mentor members

Requirements

• 12+ years of experience in content strategy, UX writing, conversation design, information architecture, or related disciplines in complex digital product environments
• Proven experience leading content strategy for large-scale, multi-surface product ecosystems with strong systems thinking and cross-functional influence
• Demonstrated ability to build scalable and measurable content frameworks, governance models, and design standards that support consistency across teams and products and quality at scale
• Strong understanding of how language, interaction logic, and product behavior work together to shape trust, usability, and customer outcomes
• Experience partnering closely with Product, Design, Engineering, and Research to influence product direction and deliver integrated user experiences
• Excellent communication and storytelling skills, with the ability to translate ambiguity and emerging concepts into clear strategic direction
• Track record of working effectively in fast-moving environments where product capabilities evolve quickly and content must keep pace
• Ability to balance strategic vision with executional rigor, including developing principles, patterns, and operational approaches that scale
• Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual and evolving on traditional support models
• Familiarity with AI tools, agentic systems, and the opportunities and risks involved in designing AI-native user experiences
• Bachelor’s degree in English, Communications, Human-Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience
• Experience in the AEC industry
• Deep expertise in conversational UX, content design for AI-driven experiences, and designing guidance that helps users navigate complex workflows
• Passion for applying product design, AI, and content strategy to empower designers, makers, and builders

Benefits

• Annual cash bonuses
• Commissions for sales roles
• Stock grants
• Comprehensive benefits package