Director, Regional Marketing

Role Overview

• Serve as the key commercial point of contact for National and Regional KOLs
• Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
• Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders
• Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment
• Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights
• Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
• Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
• Lead engagement efforts of KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc.
• Tailor national brand strategies for local market dynamics
• Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships)
• Oversee the regional marketing budget
• Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
• Help develop and drive Speaker Training efforts for branded and disease state activities
• Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events
• Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues
• Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities
• Provide commercial team with in-market insights on core promotional activities post-approval
• Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities
• Drive compliant coordination with field medical affairs team to effectively support customers
• Ensure materials are compliant with regulatory and legal standards
• Monitor regional competitive landscape to identify opportunities and risks
• Other duties as assigned

Requirements

• Bachelor’s degree
• 15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry
• Rare disease or Endocrinology experience preferred
• KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required
• Track record with product launch planning (field or internal)
• Experience in creatively accelerating brand uptake and overcoming barriers to commercial success
• Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc
• Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams
• Strong communication and presentation skills
• Proven project management abilities to manage multiple competing priorities
• Ability to lead and influence without direct authority
• High level of professional integrity and strong commitment to compliance
• Innovative Thinking: Demonstrated ability to leverage innovation and creative thinking to drive results

Benefits

• Health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance
• 20 days of PTO
• 10 paid holidays
• Winter company shutdown
• Discretionary annual target bonus
• Stock options
• 401k match