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Demand Generation Manager – Cybersecurity, AI at Rosie's People | JobVerse
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Demand Generation Manager – Cybersecurity, AI
Rosie's People
Remote
Website
LinkedIn
Demand Generation Manager – Cybersecurity, AI
New York, United States of America
Contract
23 hours ago
No Visa Sponsorship
Apply Now
Key skills
Cyber Security
AI
Analytics
SaaS
Leadership
Sales
About this role
Role Overview
Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
Collaborating with leadership to define ICPs, personas, and core messaging
Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Requirements
4+ years of experience in B2B SaaS demand generation or growth marketing
Have owned campaigns that generated measurable pipeline, not just leads
Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
Write clearly for both technical and executive audiences
Thrive in early-stage or scaling environments with limited structure and high autonomy
Nice to Have: Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
Nice to Have: Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
Nice to Have: Experience launching or scaling demand functions in early-stage B2B technology companies
Tech Stack
Cyber Security
Benefits
Outcome-linked commercial terms
Flexibility around hours and working patterns
Scope to expand responsibility and commercial alignment as the business grows
Apply Now
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