Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
Collaborating with leadership to define ICPs, personas, and core messaging
Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach

4+ years of experience in B2B SaaS demand generation or growth marketing
Have owned campaigns that generated measurable pipeline, not just leads
Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
Write clearly for both technical and executive audiences
Thrive in early-stage or scaling environments with limited structure and high autonomy
Nice to Have: Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
Nice to Have: Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
Nice to Have: Experience launching or scaling demand functions in early-stage B2B technology companies

Demand Generation Manager – Cybersecurity, AI

Key skills