Own and continuously evolve Labcorp OnDemand’s cross-channel optimization and attribution strategy
Develop understanding of marketing channel interactions from awareness to conversion
Set direction and success metrics for channel performance
Manage and enhance attribution frameworks using customer-journey measurement tools
Analyze channel efficiency, ROI, and funnel dynamics
Guide channel leads and agency partners with insights and optimization frameworks
Build and maintain reporting on channel interactions and strategic implications
Inform budget allocation, growth scenarios, and investment tradeoffs during planning

Bachelor’s degree
5 or more years of experience in marketing optimization, marketing analytics, or performance marketing
Strong written and verbal communication skills
Ability to influence cross-functional stakeholders and agency partners
Highly organized with the ability to prioritize multiple projects
Demonstrated ability to lead through influence and advise senior stakeholders
Systems thinker passionate about understanding how marketing components work together
Strong collaborator in communicating technical insights to non-technical stakeholders
Strategic operator who digs into data for actionable recommendations
Motivated by improving efficiency and performance

Marketing Optimization Manager, Consumer Solutions

Key skills