Manage and develop a team of reporters, including regular one-to-ones, coaching and performance tracking
Take daily conferences and oversee story output, ensuring a consistent pipeline of strong local content
Edit, publish and optimise stories to maximise reach, engagement and loyalty
Drive performance across a group of local websites, aiming to hit monthly digital targets
Use SEO, social media and analytics tools to optimise content performance
Work closely with print and digital teams to ensure a strong flow of content across platforms
Play a key role in driving innovation, including the use of AI tools and new workflows in the newsroom.

Strong digital news judgement and a proven track record in online publishing
Experience editing copy and managing story output in a fast-paced newsroom
Confidence in managing or mentoring reporters
Strong understanding of audience analytics and how to grow traffic and engagement
Excellent writing and editing skills, with a firm grasp of media law and IPSO standards
Ability to work under pressure and prioritise effectively
Experience working across multiple titles or regions
Knowledge of SEO, Google Trends and social media growth strategies
Experience using AI tools to support newsroom efficiency
Previous experience in a leadership or senior reporter role

Digital Audience Content Editor

Key skills