Content Creator

Role Overview

• Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels
• Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling
• Execute against the content calendar with timely, on-brand delivery of assets
• Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed
• Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches)
• Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation
• Identify opportunities for reactive and real-time content that drives relevance and engagement
• Continuously test and evolve content formats based on performance and platform best practices
• Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content
• Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling
• Organize and maintain content libraries to support ongoing and future needs
• Apply performance insights and engagement trends to inform and improve creative output
• Contribute ideas that support audience growth, engagement, and brand relevance

Requirements

• Bachelor’s degree in design, marketing, communications, or a related field preferred
• 1+ years of experience in social-first content creation within fashion, lifestyle, or consumer brands
• Portfolio showcasing platform-specific content across Instagram and TikTok (required for application)
• Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, or similar)
• Deep understanding of platform behaviors, trends, and content formats
• Comfortability being on camera and representing the brand in content is a plus
• Strong creative instincts, attention to detail, and ability to work in a fast-paced environment
• Excellent organization and follow through skills.
• Ability to work with minimal direction, showing strong initiative.
• Excellent interpersonal, written and verbal communication skills including presentation skills.
• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact, and resourcefulness.
• Strong team player.

Benefits

• Health Benefits
• Medical plan options including both a HDHP/HSA plan and a PPO plan
• Dental
• Vision
• Flexible spending accounts
• Survivor Benefits
• Life insurance provides peace of mind for your family should the unexpected happen.
• Employer provided 2X your salary in life insurance
• Accidental Death and Disability insurance
• Voluntary life insurance for you, your spouse and your children
• Income Protection
• Short-term disability
• Long-term disability
• Retirement Plan
• The Vera Bradley 401k plan helps you accumulate savings for retirement
• 401k with generous company match, immediate vesting (age and service requirement)
• Strong line up of professionally managed funds
• Safe-harbor plan design
• Paid Time Off
• Enjoy generous time off programs.
• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
• 9 paid holidays a year
• Paid bereavement leave
• Give Back Opportunities
• Vera Bradley offers the opportunity to serve your community.
• Voluntary Time Off
• Holistic Wellness
• Access to a variety of financial, physical, and mental wellness experts
• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
• Opportunities for leadership development, skill development and career advancement
• Product Discount
• Generous employee discount on Vera Bradley products
• Ancillary Benefits and Programs
• Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac