Content Manager

Role Overview

• Transform approved scripts and video content into derivative assets including text posts, images, carousels, stories (including simple video stories), and other formats for Instagram, Facebook, TikTok, and YouTube.
• Use AI tools (Claude, ChatGPT, Gemini) to research topics, generate content ideas, and adapt scripts into derivative content formats in both English and Spanish.
• Generate content briefs from scripts using PAL's dedicated Claude Project, and contribute to brief creation and script proposals in collaboration with the Creative Director and Sales & Marketing Director.
• Write captions, copy, and calls to action for all content — both video content produced by contractors and static assets you create — ensuring all copy is on-brand and aligned with the firm's messaging framework and CTA strategy.
• Publish content natively on each platform (Instagram, Facebook, TikTok, YouTube), understanding that each network has its own publishing tools, features, and best practices that scheduling tools don't fully replicate.
• Ensure content is tailored to each platform's format, dimensions, and audience behavior — not simply cross-posted.
• Present the scheduled content plan to the Creative Director for review and approval before publishing.
• Coordinate with video contractors to ensure finished assets are received on time and integrated into the publishing schedule.
• Apply SEO and AEO (Answer Engine Optimization) best practices to static content, captions, descriptions, and blog posts to support organic discovery and AI citation positioning.
• Manage content workflows in Asana, ensuring tasks are tracked, deadlines are met, and the production pipeline runs smoothly.

Requirements

• Fluency in Spanish and English.
• 1–3 years of experience in content creation, social media content management, or a similar role.
• Strong writing and editing skills — able to produce clean, compelling copy in both languages.
• Experience using AI tools (ChatGPT, Claude, Gemini, or similar) for content research and creation.
• Proficiency with visual content tools such as Canva, Adobe Express, Figma, or VistaCreate.
• Strong understanding of social media platforms, including Instagram, TikTok, Facebook, and YouTube — including hands-on experience with each platform's native publishing tools and features.
• Strong organizational skills and ability to manage a content calendar and meet consistent deadlines.
• Comfortable working in a project management tool (Asana preferred).

Benefits

• 11 U.S. federal holidays off (paid) regardless of your location
• Week between Christmas and New Year's — office closed, fully paid
• Local holiday work that doesn't coincide with a U.S. holiday is compensated per your country's labor laws
• Three weeks of paid vacation annually
• Comprehensive training program — we invest in bringing you up to speed on our systems, content processes, and best practices
• Mentorship and collaboration — learn from experienced team members and contribute your expertise
• Career advancement paths — we promote from within and create opportunities
• Work from anywhere — this position is open to candidates based in Argentina.
• Equipment support — stipend or provided equipment to set up your home office, available after 4 months on the job