Own outbound pipelines through both the volume of opportunities generated and the quality as measured by conversion through the sales funnel.
Ensure outbound targeting is ICP-aligned, qualification standards are rigorous, and handoffs to the Inbound team are clean and well-documented.
Hit outbound pipeline targets, improve outbound-to-qualified-opportunity conversion, and maintain a strong ICP alignment in outbound-sourced pipeline.
Collaborate with the GM Sales and Partner/Channel Manager to align outbound effort with ABM campaigns and partner-sourced opportunities.
Recruit, onboard, coach, and performance-manage Smartly’s outbound team.
Set clear activity and outcome expectations, establish coaching cadences, and build a high-performance culture grounded in discipline, learning, and accountability.
Ensure the team has the skills, tools, and motivation to consistently generate qualified pipeline.
Identify and implement tools, data sources, and AI-enabled capabilities that improve outbound efficiency, including prospecting databases, intent signals, sequence automation, and AI-assisted personalisation.
Ensure the SDR tech stack is effective, adopted, and continuously evaluated.

4 – 7 years’ experience in outbound sales development, with at least 2 years leading a team.
Demonstrated track record of building outbound engines and consistently achieving pipeline targets in SaaS or technology environments.
Strong proficiency in CRM, outbound sequencing tools, and prospecting platforms.
Deep expertise in designing multi-channel outbound sequences that earn attention, generate conversations, and convert into qualified pipeline.
Track record of owning and consistently achieving outbound pipeline targets, with strong qualification standards and handoff discipline.
Ability to leverage data, intent signals, and AI-enabled tools to improve targeting precision and outbound efficiency.
Proven ability to recruit, coach, and develop high-performing outbound teams with clear activity standards, coaching and development cadences, a culture of disciplined execution, continuous learning and performance accountability.
Bring sustained intensity and motivation to a high-activity function, with the ability and commitment to lead from the front.
Use data to diagnose performance issues and design targeted improvements.
Maintain composure and positive energy through the natural variability of outbound results.
Actively explore new outbound approaches, tools, and techniques to stay ahead of buyer behaviour shifts.
Relevant tertiary qualification in Business, Commerce, Marketing, or related discipline.

Great employee benefits including Health and Life Insurance
Flexible working – work from home up to two days a week
Awesome company-wide culture – we love a massive morning tea, an epic work party, and the random rolling lunch

Outbound Sales Lead

Key skills