Marketing Cloud Developer

Role Overview

• Support the continued growth of the Salesforce Marketing Cloud (SFMC) solution.
• Gather requirements, configure/build/customize and support the Salesforce Marketing Cloud application while guiding the overall direction of the Marketing Cloud instance.
• Focus on the development of email communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with the CRM team.
• Partner with Product Owner to review business requirements to design and develop solutions to meet communication objectives.
• Design, build, test and send emails in SFMC.
• Understand nurture program functionality, capabilities and build upon request.
• Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations.
• Application of tracking on all marketing automation tactics.
• Report on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs.
• Perform testing of emails, campaigns, pages, and data as needed and on time.
• Assist with SFMC data hygiene and system maintenance.
• Prepare and import lists into SFMC.
• Assist with marketing automation-specific troubleshooting requests as submitted.
• Provide recommendations on customer journey and communication best practices.
• Build and maintain marketing automation campaigns that nurture prospects through email and form template creation, landing page development, and list segmentation.
• Develop reporting and dashboards to communicate campaign and marketing effectiveness.
• Interpret and translate metrics into insightful analysis to drive change and campaign performance.
• Provide support for Salesforce and Marketing Cloud data integrations.
• Work with MuleSoft integrations with LMS – D2L and SIS – PeopleSoft Campus Solution, AWS –RedShift.
• Document solution and architecture decisions.
• Assist in monthly feature releases.

Requirements

• Bachelor’s Degree in related field or equivalent work experience.
• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets.
• Out of the box thinking for solutions and ideas in the email channel.
• Good understanding of the methodologies for email campaign management including, but not limited to, campaign set up, coding, importing data, validating, optimization, segmentation, testing, deployment, tracking, reporting, and monitoring.
• Extensive use of Journey Builder to design and automate responsive multi-channel campaigns.
• Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM laws.
• Understanding of CRM concepts and email communications best practices.
• Basic knowledge of SQL queries, API concepts a plus.
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability.
• Knowledge of Adobe Creative Suite a plus.
• Strong problem-solving skills.
• Ability to communicate professionally, both oral and written.
• Must be a team player.
• A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.
• Experience creating automated or drip marketing campaigns that include email marketing required.
• Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content Builder, Contact Builder.
• Experience with developing email templates and dynamic content using HTML and AMP Script.
• Experience creating responsive emails.
• Experience in supporting end-users, requirements gathering and documentation.
• Experience with list segmentation and working with large data sets.
• Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path.
• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio.
• Experience with Data Extensions and SQL Queries a plus.
• Experience working on optimizing campaigns through A/B testing and multivariate testing.
• Experience in developing scalable front-end user interfaces using HTML, CSS, JavaScript, JQuery and Angular JS.
• Experience working extensively on Landing Pages and Microsites.
• Experience in and email reporting and tracking, recommended improvements, enhancements, and testing strategies for future programs.
• Google analytics experience required.
• Salesforce Certified Marketing Cloud Consultant
• OR
• Salesforce Certified Marketing Cloud Email Specialist.

Tech Stack

• Amazon Redshift
• Angular
• AWS
• Cloud
• JavaScript
• jQuery
• SFDC
• SQL

Benefits

• N/A