Develop and implement channel business plans, ensuring national strategic coverage
Build strong partnerships with key on-premise account owners and festivals managing teams to increase brand visibility
Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery
Guarantee ideal budget allocation, delivering impactful and cost-effective activations
Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies
Lead the direct reports to ensure clear accountability, high performance and operational excellence
Comply and implement activities in accordance with the rules of laws and regulations

5+ years of experience from a similar role, preferably from the FMCG industry
Proven experience on delivering experience marketing activation, preferably through entertainment channel
Strong commercial acumen, relationship-driven and skilled negotiator
Strong understanding of consumer needs, behaviours and journeys, and consumer acquisition and engagement strategies
Proven team management experience and cross-functional leadership
Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
Experience briefing, managing and challenging creative, media and execution agencies
Full professional proficiency in English; Swedish is an advantage

Marketing Deployment Manager – Entertainment, Events

Key skills