Implement the brand’s social media strategy across platforms
Ensure consistent storytelling, strong engagement, and alignment with broader marketing objectives
Support influencer collaborations, event coverage, and amplification of offline activations into impactful digital content
Manage day-to-day social media and PR activities
Coordinate content creation and storytelling, working with agencies, PR partners, influencers, photographers, videographers, and internal teams
Manage influencer and PR collaborations, supporting campaigns, media partnerships, results, and performance supervising together with agencies
Support events, launches, and activations, providing live social coverage and coordinating PR amplification before, during, and after key moments
Track performance and optimize results, monitoring social media, influencer, and PR KPIs and turning insights into improvement actions

2–4 years of experience in social media or a related role
Hands-on experience managing brand channels, influencers, and digital campaigns
Strong knowledge of key social platforms and trends (e.g., Instagram, social media tools)
Good eye for visuals and brand storytelling
Well-organized and adaptable, able to manage multiple projects and priorities in a fast-paced environment
Analytical and committed to outcomes, comfortable tracking performance and using insights to improve content and campaigns
Professional fluency in German and fluent English (spoken and written) – required

Social Media, PR Executive

About this role