Senior Affiliate Manager

Role Overview

• Own and develop the global affiliate strategy across casino and sportsbook verticals
• Define and track key KPIs including FTDs, NGR, LTV, ROI, and payback
• Build a scalable, long-term affiliate ecosystem focused on sustainable growth
• Align affiliate activity with Risk, Compliance, CRM, BI, and other internal teams
• Recruit, onboard, and grow a diverse portfolio of partners
• Negotiate commercial terms (RevShare, CPA, Hybrid, fixed fees, bespoke deals)
• Manage and retain high-value, top-tier affiliate partners
• Identify and remove low-quality or fraudulent traffic sources
• Drive revenue growth through strong partner relationships and commercial optimisation
• Own performance reporting and insights in collaboration with BI teams
• Monitor and optimise conversion, player quality, LTV, fraud, and bonus abuse
• Test and implement new acquisition models, funnels, and partner types
• Ensure compliance with brand guidelines, RG policies, and jurisdictional regulations
• Support fraud detection and prevention in collaboration with internal teams
• Review affiliate deals as first line of approval before escalation
• Mentor and support Affiliate Managers through coaching and training
• Improve internal workflows including onboarding, deal approval, and optimisation processes
• Coordinate promotional materials and exclusive offers with partners
• Oversee affiliate settlements and ensure accuracy of payments
• Collaborate across CRM, Product, BI, Legal, Media Buying, and Social Media teams
• Support alignment across acquisition channels and campaigns
• Represent the business at industry events and conferences

Requirements

• Strong analytical mindset with experience in BI tools, Excel, and performance tracking
• Proven experience in affiliate strategy, revenue optimisation, and negotiation
• Strong relationship management skills with high-value partners
• Ability to work effectively with cross-functional and senior stakeholder teams
• High attention to detail, especially in reporting, compliance, and payments
• Excellent written and spoken English
• Experience in iGaming, sports betting, or crypto gaming is highly desirable
• Willingness to travel for industry events when required
• Strong commercial acumen with a proactive, data-driven approach

Benefits

• Flexible work arrangements
• Professional development