Create multichannel marketing strategies by programming targeted client lists
Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in the campaign management tools (SAS Marketing Automation, SAS Enterprise Guide)
Set up a learning approach through tests, following industry best practices for carrying out multi-channel targeting in marketing strategies
Maintain and improve technical documentation and processes
Produce and maintain existing campaigns, ensuring they run smoothly, and identifying, analyzing and resolving issues when they arise
Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results
Conduct studies, research and data analyses, ranging from simple to complex, to provide the information needed for decision-making
Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and how they are deployed in distribution networks

Bachelor's degree in a related field
A minimum of two years of relevant experience
Knowledge of French is required
Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
Proficiency in SAS or SQL analytics solutions
Knowledge of marketing campaign targeting and performance measurement

Competitive salary and annual bonus
4 weeks of flexible vacation starting in the first year
Defined benefit pension plan that provides predictable, stable income throughout retirement
Group insurance including telemedicine
Reimbursement of health and wellness expenses and telework equipment

Data Valorization Analyst

Key skills