About this role

Analyze article and newsletter performance across platforms to understand what resonates with readers
Translate complex data into concise insights that support editorial decision-making
Help shape editorial strategies to maximize audience impact
Track audience behavior by product, region, channel, and topic to uncover growth opportunities
Identify high-performing formats, topics, and tones, and share insights
Write clear, jargon-free performance reports that explain why certain content succeeds
Design, run, and interpret A/B headline tests
Collaborate with product, marketing, and editorial teams on content promotion strategies
Help build trust and understanding of engagement metrics across the newsroom

Experience in audience development, digital marketing, or content analytics
Experience in a newsroom, media, or editorial analytics environment highly preferred
Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat
Ability to identify patterns in data and communicate insights in plain, accessible language
Experience with A/B testing and interpreting results preferred
Awareness of legal-industry audience preferences and sensitivities
Exceptional analytical skills and excellent written communication
Solid collaboration skills

Audience Engagement Manager

Key skills