Head of Paid Media

Role Overview

• Develop and continuously refine the agency’s comprehensive paid media strategy and operating playbook, balancing foundational high-intent search with paid social, OTT, and emerging channels.
• Drive strategic testing, platform expansion, and service innovation to strengthen performance and expand the agency's competitive advantage
• Lead the strategic adoption of AI-driven tools, including Google AI-Max and evolving LLM-driven search behaviors, identifying how generative AI changes the path to purchase
• Identify and implement emerging technologies that improve campaign performance, targeting, and scalability across paid channels
• Serve as the agency’s primary thought leader on paid media innovation, translating changes across search, social, and AI ecosystems into scalable service offerings, best practices, and competitive advantage.
• Share strategic insights that elevate internal expertise and strengthen the agency's position as an industry leader
• Design and scale the paid media department structure to support operational efficiency, service excellence, and long-term growth
• Lead team development through hiring, resource planning, coaching, and mentorship, fostering a culture of accountability, innovation, and solution-oriented thinking
• Evaluate, procure, and implement tools, systems, and automation that improve operational efficiency, reporting accuracy, and service delivery
• Oversee scalable processes for campaign management, data collection, and measurement across all paid media platforms.
• Act as a strategic advisor for enterprise accounts, partnering with client leadership to drive retention, growth, and long-term success
• Support the sales team by shaping strategy and scoping complex, multi-channel opportunities for prospective clients
• Manage executive relationships with Google, Microsoft, Meta, and Yelp to pilot new capabilities and maintain first-to-market advantages
• Collaborate cross-functionally with Client Success, SEO, Web, and Sales teams to ensure alignment on integrated strategy and execution for our clients
• Additional job duties as assigned by management

Requirements

• 10+ years of experience in Paid Media marketing within a fast-paced, high-volume marketing agency environment
• 7+ years of experience leading and developing high-performing teams across multiple levels and functions
• Experience in or strong understanding of the home services industry and their unique needs, strongly preferred
• Deep curiosity for emerging digital marketing trends, with a demonstrated commitment to bringing new ideas and thought leadership to both clients and the agency
• Proven track record of driving innovation through strategic testing, experimentation, and continuous performance optimization
• Strong ability to synthesize complex performance data into clear, strategic recommendations for senior and executive stakeholders
• Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager; experience with local service and lead-generation platforms (Angi, Yelp, etc.) preferred
• Strong understanding of how generative AI and LLMs are transforming digital marketing, campaign operations, and consumer search and decision-making behavior

Benefits

**We’ve got you covered! **

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones
• Inclusion, Diversity, Equity & Access (IDEA) Committee
• Awesome team merch!