Integrated Marketing Manager – US, Canada

Role Overview

• Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
• Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
• Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
• Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
• Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
• Manage A/B testing strategies and campaign optimization efforts.
• Track campaign performance metrics and share actionable insights with regional and global teams.
• Coordinate virtual and in-person marketing events as needed.
• Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
• Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.

Requirements

• 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations.
• Strong understanding of customer journey mapping and marketing tactics across the funnel.
• Experience with audience segmentation and familiarity with intent-based marketing tools.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Strong organizational and project management abilities with attention to detail.
• Ability to operate independently and proactively in fast-paced, ambiguous environments.
• Experience supporting campaign reporting, optimization, and performance tracking.

Benefits

Job Benefits