Cultural & PR Coordinator

Role Overview

• Support both our Strategy and Account teams by bringing a pulse on culture into everything we do—while helping execute PR and influencer campaigns.
• Monitor and track trends across platforms (TikTok, Instagram, Reddit, Substack, etc.)
• Stay on top of key cultural verticals including pop culture, beauty, wellness sports, music, entertainment, and art
• Identify emerging conversations, behaviours, and viral moments
• Support the development of cultural roundups, trend reports, and insight decks
• Translate trends into clear takeaways for internal teams (“what it is” + “why it matters”)
• Bring forward relevant examples, case studies, and references to inspire creative thinking
• Assist the Senior Strategist in developing insight-led ideas for client work and new business
• Help synthesize research into clear, concise insights
• Support the development of strategic narratives and creative territories
• Ensure ideas are grounded in current culture and audience behaviour
• Support media and influencer outreach through pitching, list building, and relationship management
• Assist in campaign execution, including timelines, deliverables, and coordination across teams
• Help manage influencer programs (research, outreach, briefing, content approvals, and reporting)
• Coordinate with vendors, creators, and partners as needed
• Support event planning, mailers, and campaign logistics
• Assist in media monitoring, coverage tracking, and reporting
• Contribute to campaign recaps and performance summaries
• Share cultural insights and trends with the broader team
• Stay proactive in bringing forward ideas, tools, and opportunities

Requirements

• Degree in Marketing, Communications, Cultural Studies, Sociology, or related field.
• 0–1 years of experience in PR, social media, marketing, or research
• Internship or entry-level experience in an agency or brand environment is an asset
• Strong interest in culture, trends, and human behaviour
• Passion for pop culture, sports, music, entertainment, and art
• Highly fluent in social platforms and internet culture
• Organized, detail-oriented, and able to manage multiple tasks
• Strong written and verbal communication skills
• Curious, proactive, and eager to learn
• Able to connect trends to brand opportunities (with guidance)