Senior Director, Performance Marketing

Role Overview

• Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence
• Lead the Performance Marketing pillar including paid search, paid social, and display and video functions — setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other
• Define channel mix strategy — determining the right balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns
• Build and operationalize an incrementally measurement framework — replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs
• Partner with Digital Intelligence and Insights to establish iROAS as the organization's primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level
• Own vendor and agency relationships with a clear philosophy that strategy lives internally and execution is distributed to partners with defined accountability frameworks
• Partner with Digital Product and Engineering to ensure paid channel investment and on-site conversion architecture are optimized together — not in separate planning cycles
• Partner with Commerce to ensure attribution is preserved through the full conversion path, including trial acquisition and trial-to-paid conversion
• Own the performance marketing layer of a longer-term agentic marketing system — where budget allocation becomes a dynamic, data-informed process running at machine speed with humans setting strategy and governing outcomes

Requirements

• 15+ years in performance marketing with at least 4 years leading senior teams and significant program budgets in a B2C, B2B, or multi channel environment
• Demonstrated experience building or operating an incrementally measurement framework — geo holdout experiments, marketing mix modeling, or equivalent methodologies
• Deep fluency across paid search, paid social, and programmatic display — with the ability to move between strategic direction and technical detail as the situation requires
• A clear and defensible point of view on the difference between efficiency metrics and effectiveness metrics — and the ability to make that case persuasively to executive audiences
• Experience assessing and developing talent honestly — including the ability to reposition people thoughtfully and build accountability without losing the team
• Comfort operating in a two-speed organization — delivering results in the current quarter while building the measurement and decisioning infrastructure that will define the next three years
• Familiarity with enterprise analytics platforms and the ability to partner with data and engineering teams to build the measurement infrastructure the role requires

Benefits

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe