Generate qualified leads for training opportunities through outbound campaigns (email, LinkedIn, cold calling, etc.)
Follow the leads through the sales pipeline to the win for training course enrollment
Discover qualified opportunities based on predefined criteria (budget, authority, need, timeline)
Maintain and update CRM system (e.g., Salesforce) according to company guidelines
Support research, script writing, and execution of year-long scheduled campaigns aimed at driving new leads for training services
Track, analyze, and report on lead generation performance metrics weekly
Execute weekly call and email outreach and maintain high lead quality to achieve KPIs
Conduct A/B testing on messaging and outreach strategies to improve conversion rates
Research and identify target accounts, industries, and key decision-makers
Assist in building and refining ideal customer profiles (ICPs) and buyer personas
Participate in cross-functional team meetings and sales meetings to foster team collaboration
Serve as a primary and secondary point of contact for customers in collaboration with Training Operations Team.
Continuously learn Shermco’s training service offering to craft value proposition messaging.

Bachelor's degree in marketing, business, engineering, or related fields preferred
2+ years of relevant experience in inside sales, sales development, or lead generation.
2+ years of experience selling training courses or related is highly desired
Comfortable contacting prospects via phone calls, emails or other channels, adhering to the planned outreach schedule
Experience with CRM tools
e.g., Salesforce, HubSpot (Preferred)
Familiarity with outbound prospecting tools
e.g., LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, ConstructConnect (Preferred)
Proven track record of meeting or exceeding sales targets
Strong communication and interpersonal skills
Ability to work independently and as part of a team
Strong organizational skills and attention to detail
Ability to handle rejection and maintain a positive attitude
Intermediate knowledge of Microsoft applications, including Excel, Word, and PowerPoint.

Must pass a pre-employment drug test and periodic, unannounced random drug tests.
Must pass a pre-employment criminal background check.
All offers are conditioned on acceptable results from a background check and drug and alcohol screening.

Lead Generation Specialist – B2B Inside Sales

Key skills