Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations
Work directly with Franchise Owners to build effective annual marketing plans
Make smart use of required local marketing investment and execute programs that drive enrollment growth
Consult Franchise Owners on local marketing investment allocation across various channels
Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations
Monitor marketing spend pacing and proactively address compliance issues
Deliver seasonal recommendations and resources to keep Franchise Owners informed
Ensure local marketing activity meets brand standards and franchise agreement requirements
Build strong, trusted relationships with Franchise Owners through regular engagement
Gather and share field feedback with the broader marketing team

8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment
Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy
Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners
Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations
Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines
Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes
Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships
Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events
Bachelor’s degree in Marketing, Communications, Business, or a related field

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Full-time team members are eligible for health, dental and vision insurance
Flexible work from home options available

Field Marketing Manager

Key skills