Field Marketing Operations Manager

Role Overview

• The Field Marketing Operations Manager serves as the operational backbone of Primrose’s Local School Marketing (LSM) program.
• Ensures the program runs with consistency, accuracy, and accountability.
• Owns the systems, processes, and reporting that enable effective execution at scale.
• Creates visibility into plan submissions, tracking Franchise Owner (FO) compliance with marketing investment requirements, and maintaining clean, audit-ready records.
• Responsible for continuously refining operational processes by leveraging category best practices and proven Franchise business approaches to drive efficiency, innovation, and scalability.
• Builds and manages the operational infrastructure of LSM, allowing Field Marketing Managers to focus on coaching and driving stronger marketing outcomes at the school level.
• Owns the end-to-end workflow for annual Local School Marketing plan submissions across 560+ schools, including templates, timelines, approval routing, and documentation.
• Identifies operational inefficiencies and recommends process improvements to enhance team effectiveness and the Franchise Owner experience.
• Tracks and reports on Franchise Owner compliance with required local marketing investment across all markets.
• Develops and maintains dashboards and roll-up reporting for Marketing and Franchise Relations leadership.
• Proactively identifies compliance risks and partners with Field Marketing and Franchise Support to resolve issues early.
• Champions a culture of continuous improvement by challenging the status quo, testing new ideas, and scaling successful initiatives.
• Leverages data, insights, and emerging trends to inform innovation efforts and optimize execution.

Requirements

• 8+ years of experience in marketing operations, franchise operations, program management, or a related field
• Proven ability to build and manage complex, high-volume operational processes (franchise or multi-location experience strongly preferred)
• Strong project management skills, with experience using tools such as Asana, Monday.com, or similar platforms
• Highly organized and detail-oriented, with the ability to manage multiple priorities and stakeholders simultaneously
• Strong communication skills, with the ability to translate complex processes into clear, actionable guidance
• Collaborative and solutions-oriented, with a focus on enabling others rather than creating unnecessary complexity
• Bachelor’s degree in Marketing, Business Administration, or a related field

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program
• Flexible work from home options available.