Lead product marketing strategy across the K‑12 portfolio, including messaging, positioning, and go‑to‑market execution
Use a research approach to uncover customer needs, product value, and competitive differentiation; translate insights into clear, compelling narratives
Partner with Product, Strategy, and Technology leaders to inform roadmap, packaging, pricing, and launch priorities
Own marketing’s contribution to pipeline and revenue, using standard demand generation methodologies
Enhance brand affinity and engagement through coordinated campaigns, content, thought leadership, and storytelling
Oversee the creation of sales tools, content, and enablement assets

Bachelor’s degree required or equivalent; master’s degree preferred or equivalent experience
Minimum of 12 years of marketing experience, including minimum of 10 years in K‑12 or education‑focused product and/or go‑to‑market marketing
Minimum of 5 years of people leadership experience
Deep understanding of K‑12 state and district adoption markets and buying processes
Shown success launching, scaling, and growing innovative products and solutions
Strong analytical approach with the ability to measure, interpret, and communicate the impact
Demonstrated strategic agility—able to think big while delivering with precision
Proficiency with Salesforce.com and Marketing Cloud preferred
Willingness to travel to customer and sales and marketing events as required

VP, Marketing

Key skills