Field Marketing Specialist – RoA

Role Overview

• Execute field marketing programs to drive lead generation and pipeline acceleration, including physical and digital events, webinars, outbound prospecting campaigns, and account-based marketing activities across ROA.
• Partner closely with the ROA sales team to understand pipeline needs, gather field feedback, and ensure marketing programs are aligned to sales priorities and customer segments.
• Localise and adapt global and regional campaign messaging, content, and assets for the ROA market, ensuring relevance for ASEAN, India and South Korea audiences.
• Plan and deliver in-person events end-to-end — from venue selection and agency management to attendee registration, content development, F&B logistics, and post-event lead follow-up.
• Launch and manage integrated digital campaigns across channels including email, social media, paid media (display, search), and paid advertorial in partnership with the APJ Campaign Marketing and Digital Marketing teams.
• Support account-based marketing (ABM) programs, working with sales and marketing operations to target key accounts with tailored content and campaigns.
• Work closely with the SDR/BDR team to ensure smooth lead handoff, follow-up alignment, and feedback loops that improve the quality and conversion of marketing-generated leads.
• Track, analyse and report on campaign and program performance using CRM and BI tools, providing regular updates to the Head of Field Marketing, Asia and key stakeholders on ROA marketing results, learnings, and wins.
• Collaborate with marketing operations to manage and optimise marketing automation workflows and ensure accurate data capture and lead routing within Salesforce and Marketo.
• Manage third-party vendors and agencies to support event execution, content production, and media placements, ensuring deliverables are on time, on budget, and on brand.
• Contribute to planning documentation, writing clear and concise project plans, campaign briefs, and post-event reports to keep stakeholders aligned and informed.

Requirements

• At least 5 years of experience in B2B field marketing, demand generation, or marketing communications, with demonstrable experience executing programs in the ROA market.
• Proven track record of planning and executing demand creation activities; including events, digital campaigns, and ABM programs that drive pipeline and lead generation outcomes.
• Hands-on experience working closely with a sales organisation and/or SDR/BDR team to align marketing activities to revenue goals.
• Experience planning and delivering in-person and virtual events, including managing agencies, venues, logistics, and post-event follow-up.
• Proficiency with marketing automation tools, particularly Marketo, and CRM tools, particularly Salesforce.
• Experience with Business Intelligence tools such as Tableau or Looker to analyse and report on campaign performance.
• Strong written and verbal communication skills in English, with the ability to produce clear campaign briefs, project plans, and stakeholder reports.
• Ability to manage multiple concurrent projects and deadlines with a high degree of organisation and attention to detail.
• Ability to work collaboratively across internal and external teams in a decentralised, cross-functional environment.
• Willingness to travel up to 30% across ROA and occasionally within the APJ region.

Tech Stack

• Tableau

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program
• Many benefits vary by location