Own and drive design initiatives that optimize acquisition and conversion across key touchpoints;
Design and iterate on high-impact growth experiences, including campaigns, client emails, landing pages, and onboarding flows;
Balance strong brand storytelling with conversion-driven design principles to maximize performance;
Drive alignment across marketing, product, engineering, and data teams, navigating competing priorities, advocating for design quality, and ensuring work lands with clarity at every level of the organization;
Communicate design strategy and rationale clearly to senior leadership and executive stakeholders, translating design decisions into business impact;
Navigate ambiguity and conflicting priorities across teams, building trust and consensus without direct authority;
Leverage data, A/B testing, and insights to continuously refine and improve user journeys;
Manage, mentor, and inspire a team of designers, ensuring high-quality execution and professional growth;
Ensure insights, assets, and learnings are shared and leveraged across your direct team;
Advocate for user-centered design while balancing growth and performance goals;
Follow experimentation methodologies and frameworks to test and validate design decisions;
Analyze user behavior, conversion rates, and engagement metrics to inform iterative improvements;
Stay up-to-date with industry trends, tools, and best practices in growth and performance design.
Requirements
7+ years of experience in design, with at least 3+ years in a growth, marketing, or performance design role;
Strong leadership experience, with the ability to mentor, guide, and inspire a team;
Proven track record of executing high-performing design solutions for acquisition and retention;
Demonstrated ability to influence cross-functional partners and senior stakeholders, building alignment, navigating pushback, and communicating design decisions with clarity and confidence;
Experience working in a fast-paced, matrixed environment with multiple product and engineering teams, balancing priorities across stakeholders with different and sometimes competing goals;
Deep expertise in visual and product design, able to balance aesthetics with business impact;
Experience designing across multiple growth channels, including email, social, paid media, websites, and onboarding flows;
Proficiency in Figma, Adobe Creative Suite, and other relevant design tools;
Strong understanding of A/B testing, CRO (Conversion Rate Optimization), and user analytics tools (Google Analytics, Hotjar, or similar).