About this role

Manage end-to-end campaign execution within the Salesforce Marketing Cloud (SFMC)
Build, test, and deploy static and automated email campaigns
Ensure campaigns are executed accurately and on time with proper QA and compliance checks
Collaborate with stakeholders to translate client requirements into executable SFMC workflows
Adhere to execution SOPs, QA processes, and documentation within the campaign management systems
Identify opportunities for automation, scalability, and process improvement
Leverage AI to improve engagement and conversion rates

Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing
Minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns
Proven experience in B2B campaign operations or marketing automation
Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
Excellent attention to detail, project management, and communication skills
Proven ability to deliver Analytical solutions for Business problems.

Manager, Channel Marketing

Key skills